Kiku-Masamune High Moist Lotion

Kiku-Masamune High Moist Lotion

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Kiku-Masamune is a Japanese sake company. In addition to sake, they also make a few sake-based beauty products. Their High Moist Lotion, the ethanol-free version of their regular skin care lotion, is a watery, toner-type product. It promises to provide “ultra hydration”, healing, and whitening.

How To Use

To use, pump a little puddle in your hand (although, as I’ll get into, that’s easier said than done). Massage it between your hands and pat or spread it into your face. Let it dry before applying your next product.


So much good stuff for such a short list! Sake filtrate contains kojic acid, a powerful skin-lightening agent that’s safer than hydroquinone; it’s also a good source of antioxidants. Arbutin is another powerful lightening agent, as is Glycyrrhizic acid (a derivative of licorice root). Arginine has anti-aging and healing properties. Ceramides are critical building blocks of your moisture barrier and crucial for skin health. Placenta might have some anti-aging and moisturizing benefits (and is often derived from plants, cutting down on the ick factor, although I don’t know how Kiku-Masamune sources theirs).